What is the focus of your image?
Are you communicating the experience?
The lifestyle?

What are you trying to sell with the image of your dining room?

In this side-by-side comparison, we demonstrate to you the importance that composition plays in a real estate photo. Limited by their equipment and lack of training, real estate agents often take pictures that are too narrow. As humans, we have amazing peripheral vision, and our brain processes and incorporates our surroundings even when we are not directly looking at something in the “corner of our eye”.

Proper Use of a Wide Angle Lens in Real Estate Photography

Listing photos that are not captured using a wide angle lens, such as the Canon EF 16-35mm f/2.8L II USM lens, will share with you a picture that places an emphasis on furniture instead of the experience of being in the room you are trying to share in your real estate listing. By way of example, let’s take a look at this image taken at the Lofts at the Denver Dry building at 1555 California Street. The condo in question offers amazing views from the dining room table. What do you see in this picture served up by the well-intentioned listing agent?

Examples of inadequate real estate listing photos.

Examples of inadequate real estate listing photos.

The image is definitely above average. However, while the image is mostly line up properly from a rectilinear stand point (minor tweaks would help a lot), the image showcases the dining room table. There is no context. In fact, one of the main selling features of this loft – the view – is communicated by an over-exposed “blown out” white space that shares the location of what might be a window, if we can infer that from the curtains and ledge. While this might be a great picture if we were American Furniture Warehouse or Woodley’s Fine Furniture, this image does nothing to sell the experience of being in this gorgeous loft.

Photography Should Sell the Experience of Being in the Room

By contrast, what stands out to you in the image below taken by the photographers at Denver Lifestyle® Real Estate?

Great real estate photography shares with you the view from the dining room, not just a picture of the table and a wall.

Great real estate photography shares with you the view from the dining room, not just a picture of the table and a wall.

Imagery that Sells a Lifestyle, Not Just a Room

Pow! In this image your eye does notice the gorgeous dining room table, but your eyes are immediately compelled to follow the wide open french doors out on to the 600 square foot patio to enjoy the spectacular view of the city. Stormy clouds add a sense of drama and mystery. You can almost feel the warm summer breeze flowing in through the doors to provide you with an al fresco dining experience without ever leaving your loft. The patio beckons you to come outside after dinner for a cocktail or to dine outside at the patio table, which is a welcome replacement to a mere breakfast nook. Choices abound in this picture. A lifestyle is communicated. An experience is shared. THAT makes for a fantastic image that will pull a buyer offline and in to your property to experience their mental image in person. As a bonus, in the upper corner, the image still shows not only the height of the room but also hints at the architectural elements that are a signature piece for this building. All of this is tied in to one “simple” image, which is why people often say, “A picture is worth 1,000 words.”

Analysis  of the composition of an image in architectural real estate photography in Denver. In this image, we contrast showcasing furniture with showcasing the experience of being in the dining room.

Analysis of the composition of an image in architectural real estate photography in Denver. In this image, we contrast showcasing furniture with showcasing the experience of being in the dining room.